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100 Mile Nordic Ski Society
Project Brief
This nordic ski club has a long history in our community. It's a wonderful littlle ski club with a beatiful lodge, great nordic trails and snowshoe trails. It's one of the more affordable family activities in the community and the health benefits speak for themselves.
- Memberships and sales have been in decline.
- Website management was done by volunteers on a Wix Site and was costing over $600/yr
- Email was used as the main way to communicate club activities to the community
- Facebook audience size was too small given the numbers of members in the club
Our Work
The work on this project is ongoing, but the bulk of the work was done over a 5 month period in 2018-19 season.
- new logo
- moved site from Wix to a hosted wordpress site to save over $600 a year and make more options available for new templates, email marketing etc.
- new website that was optimized for keyword searches and provided useful info for members and non members alike
- established a blog
- used social media to drive largest membership increase in recent memory an WON a provincial membership contest for our division. (about 50 new members)
- set up listing on "Google My Business" to correct errors in listing. This move started pushing over 500 visitors a month to the website
- set up Maillchimp email newsletter
- set up Trip Advisor Profile and started seeing tourist traffic
- networked with local hotel and tour operators
- designed a rack card for tourism
- doubled Facebook followers over six months
