Blogging & Copy Writing
If you have a website without a blog, you are going to struggle to rank for any of your searches. Craig's been writing and blogging for over 20 years.
Google uses over 200 ranking signals when serving up search results. If you don't know what they are, you are wasting your time writing about your businesses special, your personal story or otherwise. These days, you are writing for search engines first and your audience second. Striking a balance is incredibly hard.